Foursquare Marketing: Tools for Brands Looking to Tap in to Check-ins
it’s easy to see that Foursquare has clearly won out in the great location-based networking battle. So, what do marketers do if they’re not already using the platform? Likewise, how can those using...
View Article5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know
We live in a world with no shortage of tools. We’ve assembled a list of some of our in-shop favorites tools, ranging from streamlined image editors to dynamic databases, from unassuming to...
View ArticleInsights From the Recent Penguin & Panda Updates
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites...
View ArticleHow to Get Rid of Unwanted Backlinks
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help...
View ArticleGoogle Launches Knowledge Graph, 'First Step in Next Generation Search'
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries...
View ArticleBaidu: We Do Semantic Search Better Than Google
Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new,...
View ArticleSupercharge Your Conversion Rate Optimization: How to Structure CRO & Win
User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy. Learn how to use psychology and data analysis to...
View ArticleBlekko SEO Tool Now Gets More Up-To-Date Info from Search Engine Crawler
Blekko has integrated more recent crawl data from their search engine crawler into their free SEO tools, giving marketers access to link data, duplicate content reports, and more, populated with...
View ArticleMove Over Xenu: Make Way for Screaming Frog’s SEO Spider [Review]
For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the block, Screaming Frog’s SEO Spider. Here’s a look at how the tools compare, and an...
View ArticleMobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]
Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more...
View ArticleGoogle Rolls Out Car Insurance Comparison Shopping in UK
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the SERPs offering from the search giant, joining bank...
View Article3 Mobile Marketing Must Haves for the Holiday Season
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday...
View Article3 Tips for Marketers Ready to Invest More in Mobile
The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the...
View ArticleThe Client’s Guide to Publishing Infographics
This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run...
View ArticleTweeting from Events: Tips, Tricks and Netiquette from #SESCHI
Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets...
View ArticleSkype Betting On for Premium Ad "Experiences" on Mobile
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current...
View ArticleBeing a Super Villain Just Got Easier with Bing Snapshots
Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. Fictional characters have more prominence in Bing searches. The equivalent searches do not surface...
View Article9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually...
View ArticleConversion Rate Optimization the Right Way: Tying in Qualitative Data
The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for...
View ArticleMining Social Data to Create a Content Strategy
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently,...
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